The CSR strategy in the real estate and building services sector

Why are you concerned? 
(Corporate Social Responsibility)

If you are concerned about environmental and social issues in your company, you have already started a CSR process without knowing it!

Since the adoption of the PACTE law in 2019 (Article 1833 of the Civil Code), all companies must implement a CSR policy “taking into consideration the societal and environmental challenges of their activity“.

Le secteur du bâtiment n’échappe donc pas à cette loi. D’autant plus qu’il est très concerné à divers titres :

  • The activity has a very significant impact on the environment. According to the Ministry of Ecological Transition, the sector produces 46 million tonnes of waste each year (by comparison, household waste represents 30 million tonnes annually) and residential and tertiary buildings consume 44% of the total energy used in France;
  • Employing a very large number of professionals, companies have an important responsibility in terms of human management, training, integration and safety;
  • Whatever their size, more and more companies have embarked on a CSR approach, because the law obliges them to do so, but above all because it promotes their economic development. A study by France Stratégie highlights an economic performance that is approximately 13% higher for those who implement CSR practices. A percentage that can only increase in the months and years to come!
Your role in addressing these CSR issues

By committing to a CSR approach, you can increase your company’s overall performance on the economic, societal and environmental pillars over time. In addition, this commitment meets the expectations of your stakeholders (your customers, suppliers and employees).

These actions can lead to :

  • Increased customer and client loyalty, improving your brand image;

  • Increased attractiveness of your company, increasing interest of employees to work in a responsible company;

  • Improved employee loyalty and productivity, implementation of innovative HR policies with a focus on employee satisfaction;

  • Mitigation of risks: the implementation of a CSR approach in the company promotes the economic and environmental sustainability of the business model;

  • More comfortable financing: the market for “ethical” investments is growing, and investors are increasingly taking into account societal and environmental performance;

  • Reduced production costs through greater resource efficiency and reduced waste;

  • Increased revenues, through the creation of innovative business models, the establishment of more sustainable collaborations, the development of new services more adapted to demand, reliability and quality of supply.

What is exactly CSR ?

The CSR is an approach that each company can initiate and implement, in compliance with the seven pillars of the ISO 26000 standard (or the three dimensions). The entity that commits to it is part of a pioneering community convinced that their individual initiatives have a positive impact on the collective. Through their CSR approach, companies whose activities have an impact on our ecosystem are challenging their business model in order to be compatible with the fight against climate change and the sustainable management of planetary resources.

Whether you are a craftsman, an SME, an ETI or a large company, implementing a genuine CSR approach and respecting it will have a beneficial effect on your business.

How can Actradis help you?

Actradis is a platform that centralises the data of your subcontractors, suppliers, partners and stakeholders. Within our network, you have the possibility of refining your choice of collaboration among companies that have initiated a CSR approach. By animating this community of committed companies, we can together move towards a collective eco-responsible transition towards a balanced world.

« A substantial growth is one that cares about its present.»

Hugo Krauze, CEO 

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